- July 24, 2020
- Posted by: Help @ Business Ninja's
- Category: Marketing
As a business owner, can you confidently say that you know your brand like the back of your hand? Can you honestly say that your business is heading in the right direction? If you often find yourself wondering how prospects find their way to your business, or if you are unsure if you are targeting the right audience or not, perhaps you need to take a more in-depth look at your existing marketing strategies.
According to the 2019 State of the MPS (Managed Service Providers) Report, marketing is every company’s biggest pain point, regardless of its size. Business owners must be able to strike the ball right as there is only a thin line that separates success and failure. In other words, marketing can either be your company’s strongest asset or its weakest link. Most business owners tend to go with the flow, follow what is trending, or duplicate other successful business’ marketing strategies instead of focusing on building their own.
In today’s digital world, where the competition gets tighter every day, you need all the armor you can get. Whether it’s your first time creating a marketing plan or thinking of revamping your current strategies, read on. We have outlined the industry’s ultimate practices that can help you develop a killer marketing tactic that is solely focused on your business.
1. Establish Your Brand’s Message
An excellent business name makes everything a lot easier when it comes to marketing. But while it makes up a big point, it will soon lose its spark if you fail to convey your brand’s core message. What is your business all about? What do you have that can provide value to your prospects?
In a recent survey involving 1400 successful marketing campaigns, business analysts have found that emotional content was able to surpass the performance of rational content by about 16%.
As emotional marketing dramatically attracts the spotlight, it appears clear that the more you can influence your target audience emotionally, the more likely you can get them as customers. But before you dive in and dedicate a budget for this marketing shift, make sure to consider the following points.
What is the purpose of your product?
Customers buy products or hire services that give them value. The first step is to find out what your customers need and determine whether your business can give it to them or not without compromising quality. Once you have identified the core reason why prospects will desire what you offer, you will be able to get a clear picture of your customers’ journey. This fundamental perspective will allow you to create the most effective marketing strategy.
Who is your market?
Once you have gotten a clear understanding of the purpose of your product or service, the next thing to do is determine is your market. Who will benefit the most from what you offer? What does your ideal customer look like? When identifying your market, you must include your audience’s behaviors, demographics, and key interests.
What’s your story?
An effective marketing strategy can be described as highly-engaging storytelling. As your business grows, all the more your customers will require information about your business. A compelling marketing story must be able to convey the story of your journey from the very beginning, the reason why you built your business, and of course, the reasons behind your mission.
What is your vision?
You have the goals, yes, but do you know where you want these goals to take you? It is vital to have a clear understanding of what your business stands for. Not only will it help you build a reputation for the company, but it can also help you gain the trust of your target market and your staff.
2. Build an Outstanding Relationship with Your Customers
Identifying the key personas of your customers is easier said than done. It encompasses hidden and complex challenges that might discourage you in the long run. Fortunately, with the inception of different marketing technologies, you can now do this task in a much easier way –thanks to Customer Relationship Management (CRM) software.
Regardless of where you are right now in articulating your customers’ journey, the use of CRM platforms such as Salesforce and HubSpot can make all the difference in your marketing efforts. These tools can help you discover and facilitate customers’ data faster, more efficiently, and in a more organized manner.
3. Understand that Content and Distribution Goes Hand in Hand
In marketing, there is a popular notion that content is king. Is it why most marketers focus most of their time and resources in creating unique, high-quality, and engaging content. But what is the use of your content if your target audience cannot see it? As stressed by Peter Himler, a Media Strategist at Forbes, if “content is king,” effective distribution is queen.
The rising competition in the digital world caused a significant shift in the way content is delivered and received. According to online publishers, the importance of marketing-driven content shouldn’t be taken for granted. If you want your message to be heard, you should integrate SEO, marketing automation, email marketing, social media, and customer relations into your marketing mix.
4. Do not underestimate the power of “word of mouth” marketing.
Before digital methods of marketing were born, businesses rely heavily on the word of mouth marketing. Perhaps, you believe it is already an outdated way. But the truth is, it comes as powerful as all of your other modern advertising methods. Only today, customers use technology-driven platforms such as social media platforms and online forums to spread valuable information about a business.
According to a study, 9 out of 10 customers choose a business recommended by their family or friends. You have to take advantage of this process, and you can do it by adding a consumer referral program in your marketing efforts.
Every business owner dreams of the same things –growth, success, and fulfillment. We hope the tips above have given you a clear picture of what you need to do. Remember, the more prepared you are about your marketing strategies, the more you’ll reap once your efforts finally pay off.